Lead magnet
ELPUT Checklist
A simple decision filter to pick automations and projects that actually pay.
7 questions to run before you build anything
- What is the business goal in one sentence
- Which metric moves in 30 days if this works
- What is the smallest shippable version
- What can break and how do we contain it
- What data is required and is it reliable
- What is the owner and review cadence
- What is the kill condition if it does not work
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